Michelle Peritz was born and raised in New York, and started working in media at a national rep firm immediately after graduating college. She experienced the sales side as well as the buying side, and was recruited by a buying service. Michelle was lucky enough to be mentored by the VP/Director and worked on fast food, beer and movie accounts.
From there Michelle worked for a full-service agency and for 25 years worked for the two largest worldwide agencies. She has worked on many different account types, including automotive, retail, tech and packaged goods. This has helped Michelle gain valuable experience and knowledge in both branding, call to action and promotional campaigns.
Working at Law Tigers has allowed her to make the move from agency to client side relations. Michelle loves working closely with all teams to create a holistic strategy and grow the Law Tigers brand.