Entering the motorcycle industry after her first cross-country road trip on her Harley-Davidson Sportster, Giselle Allison began working as a Brand Manager for one of the largest influencers in the motorcycle space. Giselle moved onto the world of high speed two-wheeled motor sports serving as the digital communications manager for American Flat Track - the world's only professional dirt track motorcycle racing series. It was through this experience that Giselle became acquainted with the nuances of motorcycle marketing within the ever-growing digital channels. In her third year with Law Tigers, Giselle now oversees the complete digital marketing strategy and aims to keep its tactics on the cutting edge of technology.